Value Protection with AI

Mo Moeini

AI for Business Leaders

Warwick Business Schoolwbs.ac.uk

AI moats: a typology

Business moat: Ways of sustaining the competitive advantage

AI moat types

  • Type 1: Deepening / defending existing moats with AI
  • Type 2: Creating new moats with AI
  • Type 3: AI adoption capability moat
Warwick Business Schoolwbs.ac.uk

Type 1 – AI for Protecting Existing Moats

Warwick Business Schoolwbs.ac.uk

Deep Embedding in Existing Value Propositions

Deeply embedded AI in existing offerings

  • Improving the offering with AI
  • Embedding AI features (e.g., copilots)

→ Offering more attractive
→ Switching more costly

Example: AI copilots inside CRM/ERP systems

Warwick Business Schoolwbs.ac.uk

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